Financial planning for founders

Starting a business.

You've bet on yourself. We make sure the business pays you well, protects the people who rely on you, and builds wealth that would survive without it.

A glowing tent under a starry sky
Decisions that compound

Your biggest asset is also your least diversified.

For most founders, the company is the income, the savings and the retirement plan, all in one place. That's fine while it's growing. It's dangerous if it's the only plan.

Each year we decide how much you take, in what form, what happens to the profit you leave in, and how much moves out of the business into assets you own outright.

A castle on a rock above a wide, empty beach
A worked example

Where £10,000 of profit ends up.

Take it as salary or as dividends and, as a higher-rate taxpayer, you keep about £5,000 once corporation tax, income tax and National Insurance have had their share.

Have the company pay it into your pension instead and all £10,000 goes in. A quarter can usually be taken tax-free later; the rest is taxed as income when you draw it.

Illustrative figures, on the rules in force or announced at October 2026. Your own situation will differ.

What you get

What you'll have at the end.

A pay plan.

Salary, dividends and pension, set each year.

A protection review.

Cover sized to what your family and the business would lose.

A personal reserve.

Cash at home, not just in the company.

A wealth plan.

Surplus profit put to work, inside the business and out of it.
How it unfolds

From the first year to the last.

Launch.

Separate personal and business money, and set a personal cash reserve.

Grow.

Pay yourself tax-efficiently, fund your pension through the company and invest the profit you don't need.

Protect.

Cover the people the business can't do without, you included.

Plan the exit.

Know what the business must be worth for you to step back on your terms.

Questions

What clients ask us first.

Something not covered here? Ask us. We will reply within one working day.

How should I pay myself?+

A mix of salary, dividends and company pension contributions, set each year around your tax position and what the business can afford.

Should the company pay into my pension?+

Often, yes. Employer contributions are usually a business expense, and they move money out of the company without income tax.

What happens if I can't work?+

The business, and your family, depend on you. We size income protection, life cover and key person cover to the gap they would face.

How much should I keep outside the business?+

Enough that a bad year for the company isn't a bad year for your household. We set a personal reserve, then start building wealth beyond the business.

What should I do with surplus cash in the company?+

Cash in a business current account loses ground to inflation. Once the company has its working capital and a reserve, the rest can go into your pension, be invested by the company, or be drawn out over time. Each route is taxed differently, so we set the mix with your accountant.

Build a business that funds your life, not one that becomes it.

We’ll listen, tell you honestly whether we can help, and what it would cost.

This content is for information and illustration only and does not constitute personal financial advice. Speak to a qualified financial planner before making decisions.